Who Is Chase Hughes?
The background of an alleged expert in behavior, influence, and mind control
If you've come to this site, you likely have heard about the amazing abilities of Chase Hughes, who claims to be an expert in many things, from analyzing behavior, to hypnosis and mind control and brainwashing, to cult deprogramming. You may be wondering, as many people have: Is Chase Hughes legitimate? Are his companies, NCI University and Applied Behavior Research, legitimate?
This site was created to educate the public about the many lies of Chase Hughes. There are people actively being harmed by Chase Hughes, in terms of paying for his products and services under false pretenses and in terms of learning false and potentially harmful views about psychology, and about the government and military.
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Want to share an experience involving Chase or an observation about him? Consider posting in this Reddit thread.
From the back cover of Chase Hughes' 2007 pick-up artist book The Passport.
From Chase's 2007/2008 site that sold a supplement he called "Redshift with Neuridium." He falsely claimed this was used by "all branches of the United States Armed Forces" and that it had "international recognition."
Why is Chase popular?
Chase Hughes has appeared on quite a number of popular podcasts and shows, including Joe Rogan's podcast, the podcast Diary of a CEO, and Dr. Phil's show. You can also find a lot of people leaving positive reviews for his books on Amazon, and on his YouTube videos.
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But the truth is that Chase Hughes has been lying about his credentials and experiences for most of his adult life. His "success" and popularity are based on a few factors:
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• Media personalities who do not vet or question him, and accept his claims at face value (this includes the fellow members of the show he's on, The Behavior Panel).
• Members of the public who are unable to recognize the low-quality (and often absurd) quality of his work, and who can be easily impressed by his claims.
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These factors, and others, have allowed Chase to continue finding large audiences despite the many obvious lies, manipulations, and red flags in his past.
Some people wonder why Chase Hughes doesn't have a Wikipedia page, despite his many claimed accomplishments. The simple reason for this is that he has done nothing actually impressive — with the possible exception of having created the appearance of being impressive.
A history of lies and exaggeration
A still of a 2008 video from Chase's YouTube "RedShift Laboratories" channel, which featured fighting tips.
To learn more about the lies and manipulations of Chase Hughes, see these resources:
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Read a summary of Chase's deceptions and career (scroll down to the Summary header), which details Chase's:
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False claims of fame for his pick-up artistry
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False claims of fame for his RedShift supplement
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False claims of fame for his behavior/psychology/mind-control-related endeavors
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False and misleading claims that his military career was focused in some way on psychology, intel, and/or interrogation
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​Read an explanation of how Chase's approach is built on Neuro Linguistic Programming (NLP) ideas, repackaged with a military/top-secret/spycraft-type spin. That also explains how Chase succeeds at getting positive reviews for his work despite it being very bad (long story short: people can be easily fooled when they know little about a subject).
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Learn the truth about Chase's false claims about hypnosis and mind control. This talk is focused on the hugely exaggerated claims Chase and others in NLP/influence spaces make about what's possible when it comes to manipulating and controlling other people.
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Details about Chase getting overly trusting podcast hosts to feature him. This is a key aspect of how he has succeeded at gaining popularity. For example, in 2020 a podcast host, Steve Kuhn, interviewed Chase but admitted to not vetting him: "I took his word at face value and cannot confirm nor refute any claims." And the more podcasts someone appears on, the more legitimate and impressive they can seem to people.
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​A 2024 Reddit thread with observations about Chase Hughes. ​
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A 2022 Reddit thread with details about Chase's impressive-sounding claims, including a claim he was Harvard-educated.​
From Chase's site, where he claims he's had top secret clearance and been working on military intel/security for a long time, which flies in the face of all public evidence (e.g. his pick-up artist book and supplement sales in 2007 and 2008).